Front-End Developer
with a Designer's Eye

My goal is to create intuitive and visually appealing
user experiences, leveraging my deep background in branding and art direction.

cv contact

hey nava's here

After a successful decade as a multi-disciplinary designer, my passion for flawless execution led me to code. Frustrated by the "impossible" and driven by a belief that code is a creative tool, I've dedicated myself to front-end development since 2018. My goal is simple: to wield code with the same intuitive mastery as my design tools, turning any creative vision into a tangible, virtual reality.

My extensive background in Art Direction and Branding has given me a deep understanding of UI/UX Principles. I am proficient in Figma and the Adobe Suite, which allows me to effectively translate visual designs into high-quality code while ensuring adherence to typography, layouts and color theory guidelines.

This unique perspective allows me to build products that are not only functional but also aesthetically cohesive

skills

Languages

  • HTML
  • CSS
  • JavaScript

Frameworks/ Libraries

  • ReactJS
  • Tailwind

Design Tools:

  • Figma
  • Photoshop
  • Illustrator
  • InDesign
  • AfterEffects
  • Premiere

Tools & Platforms

  • Git
  • GitHub
  • Node.js
  • Ladle.dv
  • VS Code
  • Netlify
  • JSON
PROJECT TOOLS PREVIEW

Professional Experience Front-End

WithPower

withpower.com

Front-End Contributor | ui developer designer

  • Collaborated on a project using Tailwind and Ladle.
  • Improved website accessibility and SEO by implementing semantic HTML fixes to the footer's layout; this code remains in production on the live site.
  • Made design adjustments to card elements on the main screen.
  • Ensured cross-browser compatibility and responsive design across desktop, tablet, and mobile devices.
  • Built a gradient library that is currently in use on the site.
  • Curated and compiled texture images for various sections of the site.
About the project in detail↗

Design and Artistic Experience

As a multidisciplinary designer and art director with a decade of experience, I view design not just as an aesthetic creation but as a strategic tool for business growth. I have developed unique methodologies that bridge creative vision with measurable business outcomes, with deep expertise in the following areas:

Brand Strategy
I have established and developed brands from the ground up, creating a visual and verbal language that reflects the client's core values. This includes crafting comprehensive brand identities, messaging, and visual assets that have successfully repositioned businesses and driven measurable growth.
Art Direction
In my role at Dvir-Marketing Consulting Company, I executed comprehensive and creative campaigns for clients. I was responsible for the strategic and creative guidelines, ensuring visual consistency and integrity across every channel.
Conceptual Thinking
My ability to envision the big picture—even before it materializes—enables me to break down a business into its essential components and reconstruct it into a cohesive whole that communicates a unified message. I start by developing a clear concept, then translate it into atmospheric verbal expressions and visuals, each carefully crafted to align with the project’s goals and effectively convey its message with clarity.
Graphic Design
Specializing in creating diverse materials for various platforms—print, digital, promotional products, and more. I have full proficiency in the Adobe Suite (Photoshop, Illustrator, InDesign, ) and Figma.